Il packaging ha acquisito negli ultimi mesi un’importanza crescente in corrispondenza dell’incremento dei consumi derivati dall’acquisto di beni online. La recente epidemia di Covid-19 ha avvicinato anche i più scettici, dando un impulso agli acquisti tramite le piattaforme digitali. Moda, cosmesi e alimentari, ma anche attrezzature sportive e prodotti di intrattenimento sono stati acquistati online […]
Consumers’ purchasing choices increasingly seem to be influenced by packaging, especially when it comes to products with sustainable packaging. The confirmation comes from the research conducted by Nomisma, entitled “Packaging speaks green”. It has been dedicated a forum and its results. Consumer awareness and the sensitivity for green issues are nowadays a fact that must […]
Packaging for the luxury segment is built and designed to convey brand values by focusing on elegance and innovation. Nowadays, a new sensitivity regarding pollution and waste production, as well as the changed purchasing habits of consumers and the greater use of online stores, have given the sector new stimuli, offering the possibility for designers […]
Sustainable packaging – a major concern Research has shown retailers and consumers are now demanding more sustainable packaging solutions when they make purchase decisions. Moreover, the EU’s single-use plastic (SUP) Directive, which came into force on 3rd July 2019, aims to reduce the impact of certain plastic products on the environment. This has caused large […]
One of the “hottest” topics of the last period is certainly that concerning the prospects of recycling and recovery of packaging. If at first the COVID-19 pandemic had beneficial effects on the environment, over time this result could easily be compromised by the production of new non-recyclable waste: we are obviously talking about disposable masks […]
Plastic baskets, punnets and trays, corrugated cardboard bags, packaging with nets and sustainable packaging represent part of the solutions used as packaging in the fruit and vegetable sector. A complex and articulated world bonded to movements to which fresh fruit and vegetables are subjected. There are numerous needs to be met: from transportation to fruit […]
Following the lockdown, a sudden rise in purchases of essential products such as flour, rice, milk, cannery, yeast and personal hygiene products such as pharmaceuticals and sanitizers occurred. In conjunction with the purchase of essential goods, consumers have returned to appreciate the packaging and its main features, such as preserving and protecting the integrity of the content. But not only that: the ability of the packaging to keep the flavor and […]
Food packaging was created with the aim of keeping the product as long as possible and in the best conditions. This is to preserve its quality and properties and the health of consumers. Food packaging does not have a purely functional purpose but is fully part of a company’s communication strategy. How? Let’s see together how to conquer end customers through the right […]
Sustainability, limitation of waste and reduction of packaging: these concepts are also assimilated by companies that seek to achieve greater effectiveness of production processes for the protection of the environment.
